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Wichita Sports Commission Unveils New Brand, Updated Name

Posted on October 24, 2022

Wichita Sports Commission

The Wichita Sports Commission unveiled its new logo and brand, updating its name after being known as the Greater Wichita Area Sports Commission since its founding in 1997. Along with the name change, the organization released a new logo and look, designed in partnership with Wichita-based Gardner Design.

“As we celebrate the past two and half decades, and look towards the future of the Sports Commission, we knew that it was time for an updated brand and name that reflected the energy and excitement of our path,” said Kevin Jenks, President/CEO of the Wichita Sports Commission.

In addition to shortening the organization’s name to simply “Wichita Sports Commission”, the Sports Commission unveiled a new logo as part of the brand refresh. The logo channels the energy of competition with three stars racing upward to victory. This trio’s stellar rise is followed by ribbon like tails, forming a W monogram for Wichita. The whole of the mark forms a shield of authority for sporting excellence. The energetic championship tones of blue ribbons and gold medals form the logo’s palette to mirror winning posture and reflect the authenticity of Kansas regional skies and landscape.

“For 25 years the Wichita Sports Commission has stewarded our community’s signature events. Between the legacy of the NBC World Series and fostering races, tournaments, awards and other more recent activities, the commission has helped define the athletic energy of our region,” said Gardner Design owner Bill Gardner, “We’re elated to join WSC in redefining this brand for its next generation. One that actively champions aspirational levels of fervor, energy, excellence, and commitment for the Wichita region.”

The Wichita Sports Commission owns and operates many of Wichita’s premier annual sporting events, including the Prairie Fire Race Series, NBC Baseball Foundation and World Series, the Wichita Sports Banquet featuring the Buster Posey National Collegiate Catcher of the Year Award, and the Wichita Corporate Challenge. The Sports Commission’s remaining events for 2022 include the Wichita Turkey Trot on November 19, and the Air Capital Hoopfest on December 1-3, in conjunction with Visit Wichita and Sunrise Christian Academy.


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